"Protect A Hero" Campaign for K 9 Officers

From LoveToKnow Dogs

It's not easy being a K-9 officer. These dogs face many dangers working with their human partners. As a matter of fact, more K-9 patrol dogs are killed by bullets than by any other means, and that's what inspired Active Care Dog Food to launch their "Protect A Hero" program.

LoveToKnow Dogs recently spoke with Breeder's Choice Marketing Director Donna Holick to learn more about the program, and what we can do to help.

On with the Interview

Please introduce our readers to the "Protect A Hero" campaign and explain for us how it works.

Gunshot wounds are the biggest threat to dogs that perform police work, so the staff at Active Care Dog Food decided to find a way to help. The result of that desire is the "Protect a Hero" Program.

"Protect A Hero" is a consumer driven program designed to provide law enforcement K-9's with much needed bullet proof vests. Funds generated through the sale of specially marked 30 pound bags of Breeder's Choice Active Care brand dog food will be used to purchase vests for eligible K-9 patrol dogs. Breeder's Choice will contribute $1.00 to the program for each bag sold, and our goal is to purchase at least 100 vests for distribution.

How can patrol dogs qualify to receive a vest?

Police officers may enroll their canine counterparts in the program by signing up to receive a free trial package of Active Care Dog Food, including dry kibble, canned food, and Chews & Biscuits to test feed their dogs.

Enrollment also gives these officers the opportunity to participate in a discounted feeding program, and makes their dogs eligible to receive free vests from sales of the product. It's our goal to award vests to K-9 teams in need across the country.

Will the proceeds be given directly to the law enforcement agencies, or is the program carried out some other way?

Breeder's Choice will actually purchase the bullet-proof vests and award them to qualifying K-9 Patrol teams across the country, free of charge.

Which pet food retailers are involved in promoting the program?

PETCO is probably our biggest participating retailer, but there are a number of independent pet retailers also involved in the campaign. You can find a retailer in your neighborhood by using our store locator at Breeder'sChoice.com.

Now that we have a working understanding of the "Protect A Hero" program, tell us more about Active Care Dog Food.

Active Care Dog Food, and other products in the line contain natural chicken cartilage, offering higher levels of unprocessed chondroitin and glucosamine than other brands on the market. This combination is the best all-natural product available to develop, maintain and repair a dog's joints. All Active Care products are made with a specially patented process and are veterinarian recommended. Both dry and canned foods are available in Chicken & Brown Rice, or Lamb & Brown Rice formulas.

Donna, thank you for the information about the "Protect A Hero" campaign. We hope it's a smashing success!

Learn More

If you'd like to learn more about Active Care products, or support/participate in the program, visit the following sites.


 


Comments

Hi SMarston,

You raise a good point. Everyone in charge of a dog, including police officers, should be aware of the dangers of heat prostration and take precautions to prevent it from happening. Although the vests could cause a raise in body temperature during hot weather, they are usually only on the dogs for short periods. On the whole, I believe most offficers value their canine counterparts and do their best to provide them with good care. In a dangerous situation, a vest is more likely a asset than a detriment.

Thanks for sharing your opinion.

-- Contributed by: Kelly

I am curious about this site promoting "Protect a Hero" campaign because at the present time the majority of K9's are still most at risk for abuse from, and injuries inflicted by their handlers and trainers. Quite a few dogs have been left in patrol units and died of heat prostration in there. Bullet proof vests would cause more harm than good by contributing to heat prostration.

-- Contributed by: Enter your name here

Hi Joanne,

If you'd like a job working with dogs, why not check out local kennels? Most are always in need of staff, and it's fairly easy to work your way up the ladder if you're reliable. This might be a great place to start and make more contacts. You can always move on to a more lucrative situation if one opens up. Good luck with your search. :)

-- Contributed by: Kelly
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